Telebrands Corporation is an American direct response marketing company, and the original creator of the As Seen On TV logo and category of trade. The companys CEO A. J. Khubani started the company in 1983, creating print advertisements for his products in publications such as the National Enquirer. Telebrands was first based in Roanoke, Virginia, but in 1998 was moved to Fairfield, New Jersey.] In 1986, Khubani began experimenting with television, producing three short form infomercials, one for an ultrasonic flea collar, one for a home bicycle exercise machine, and the third for AmberVision sunglasses. The company subsequently sold 15 million pairs of the AmberVision sunglasses.
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