Richard Reed

Richard Reed, (born 13 February 1973) is an English businessman, investor and entrepreneur. He is the co-founder of Innocent Drinks (founded in 1998), an international company producing fresh fruit smoothies and vegetable pots sold in various outlets around the world, and of Jamjar Investments (founded 2012). He pioneered wackaging — quirky messages on packaging — of products such as smoothies.

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