Micromax is an Indian consumer electronics company headquartered in Gurgaon, Haryana. The company was established as an IT software company operating in the embedded devices domain; it later entered the mobile handset business. By 2010, it was one of the largest domestic companies making handsets in the low-cost feature phone segment in India. As of Q3 2014, Micromax was the tenth largest smartphone vendor in the world. In Q4 2015, Micromaxs shipments fell by 12.1%, against growth of 15.4% for the mobile sector. Micromaxs share of the smartphone market fell to 13% in Q4 2015 from 22% at its peak in 2014. The company is facing stiff competition from Chinese companies that have entered the Indian market.8 In April 2017 micromax announced its evok power & evok note which were exclusively available on flipkart. Also it owned the sub brand Yu which has launched its latest flagship Yu Black which is taking against the Chinese giant in India Xiaomis Redmi 4. Also company had launched Yu developer program season 3 based on Android nougat 7.1.2 for its latest flagship Yu black.
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