Hype! is a 1996 English-language Documentary History film directed by Doug Pray and produced by Steven Helvey. The world of grunge. This documentary examines the Seattle scene as it became the focus of a merging of punk rock, heavy metal, and innovation. Building from the grass roots, self-promoted and self-recorded until break-out success of bands like Nirvana brought the record industry to the Pacific Northwest, a phenomenon was born. than just an examination of the music, this is a look at how this artistic movement became a societal and fashion trend with a major effect on American culture. Written by Bruce Cameron. Hype! stars Numerous Musicians, 7 Year Bitch, Valerie M. Agnew, Carrie Akre, Jeff Ament, Dawn Anderson and Mike Starr. Cinematography was done by Robert Bennett and editing by Doug Pray and Joan Zapata. The motion picture has a running time of 87 min. It was released on 8th November 1996 and it received positive reviews from critics when it was released. Distribution rights for the motion picture were acquired by Lions Gate Films.