Priceless is a 2006 French-language Comedy Romance film written by Pierre Salvadori, Benoit Graffin and Beno T Graffin. The movie is directed by Pierre Salvadori and produced by Philippe Martin. Through a set of wacky circumstances, a young gold digger mistakenly woos a mild-mannered bartender thinking he's a wealthy suitor. Priceless stars Gad Elmaleh in the title role along with an ensemble cast including Audrey Tautou, Marie-christine Adam, Vernon Dobtcheff, Jacques Spiesser, Annelise Hesme and Charlotte Vermeil. The music was composed by Camille Bazbaz. Cinematography was done by Gilles Henry and editing by Isabelle Devinck. The film has a running time of 104 minutes. It was released on 11th April 2008. The Film was successful at box office. Priceless was made on a budget of €11 million and it was a super hit at box office gross of $27 million. Distribution rights for the motion picture were acquired by TFM Distribution.