Yeh Pyaar Nahi Toh Kya Hai is a 2018 Hindi-language Romance series created by Jamnadas Majethia written by Aatish Kapadia and Ritlal Pandit. The series is directed by Dhaval Jitesh Shukal and Dipesh Harshad Shah and produced by Jamnadas Majethia and Aatish Kapadia under the banner of Hats Off Productions for Sony SAB. The show premiered on 11 February 2019. Two childhood friends whose fate were intertwined reunite after years, but time has changed them. Yeh pyaar nahi toh kya hai stars Deven Bhojani in the title role along with an ensemble cast including Paresh Ganatra, Akshay Kelkar, Akshita Mudgal, Palak Jain, Namit Khanna and Manish Chaudhari. Cinematography was done by Vijay Soni, Rahul Soni and Hrishi Mudrale and editing by Ashok Rathore, Ajay A Kumar and Sukhi Bharaj. The show has a running time of 21 minutes for each episode. The show has a total of 292 episodes. It was released on 23rd August 2018. Distribution rights for the show were acquired by Sony Pictures Networks. Two childhood friends whose fate were intertwined reunite after years, but time has changed them.