Bali Padda

Bali Padda is a British businessman and currently the CEO of The Lego Group. Prior to this role, he was Legos chief operations officer. He inherited the role of CEO from Jørgen Vig Knudstorp, who stepped down to lead the LEGO Brand Group in January 2017. He is the first non-Danish top-level executive to run the 84-year-old company.Padda joined the LEGO Group in 2002 as Head of Market Oriented Packing based in Enfield, USA. Bali Padda came from a Customer Service & Supplier Relations background with GlaxoWellcome and Timberland before joining the LEGO Group.

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