Brian Wansink

Brian Wansink (born June 28, 1960) is an American professor in the fields of consumer behavior and nutritional science. He is the former executive director of the USDAs Center for Nutrition Policy and Promotion (CNPP) (2007–2009) and now holds the John S. Dyson Endowed Chair in the Applied Economics and Management Department at Cornell University, where he is director of the Food and Brand Lab.Wansink is best known for his work on consumer behavior and food marketing and for popularizing terms such as mindless eating and health halos. He is the author of over 100 academic articles and books, including the books Mindless Eating: Why We Eat More Than We Think (2007) and Slim by Design (2014). He received the 2007 humorous Ig Nobel Prize for his Bottomless Bowls Study, was named ABC World News Person of the Week on January 4, 2008, and was featured in Fitness Magazines Fit 50 list in 2008.In 2017, critics questioned the validity of research from the Food and Brand Lab, arguing that errors were found in several Wansink co-authored papers. In response, Wansink published a statement responding to each purported error, released data and code for all the studies in question, and developed stricter lab procedures.

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