Kasturi was an Indian soap opera that aired on STAR Plus channel from 23 April 2007 through 31 March 2009. The soap opera was created by Ekta Kapoor and was produced by her production company Balaji Telefilms. It aired every Monday to Thursday 9:30pm onwards. The show had the best ratings in the first year even though it was facing immense competition from the rival channel shows. The ratings declined later due to multiple track changes and addition of new characters.