Fashion is a 2008 Telugu-language Drama Romance film written by Ajay Monga, Madhur Bhandarkar, Niranjan Iyengar, Anuradha Tiwari, Sandeep Nath and Irfan Siddiqui. The movie is directed by Madhur Bhandarkar and produced by Ronnie Screwvala and Madhur Bhandarkar. The story revolves around Meghna Mathur, an aspiring fashion model it follows her transformation from small-town girl to supermodel, the Indian fashion industry and the careers of several other models. Fashion features Priyanka Chopra in the lead role along with an ensemble cast including Kangana Ranaut, Mugdha Godse, Arjan Bajwa, Samir Soni, Arbaaz Khan and Raj Babbar. The screenplay is written by Ajay Monga, Madhur Bhandarkar and Anuraadha Tewari. The music was composed by Filmfare Award winner Salim Merchant along with Sulaiman Merchant and Salim Sulaiman. Cinematography was done by Mahesh Limaye and editing by Deven Murdeshwar. The film has a running time of 165 minutes. It was released on 29th October 2008. The Film was successful at box office. Fashion was made on a budget of ₹20 crore and it was a hit at box office gross of ₹26 crore. Distribution rights for the motion picture were acquired by UTV Motion Pictures. At the 2009 IIFA Awards It won 2 awards including: Best Actress in a Leading Role (Priyanka Chopra) and Best Actress in a Supporting Role (Kangana Ranaut). At the 2009 National Film Awards It also won 2 awards including: Best Actress (Priyanka Chopra) and Best Supporting Actress (Priyanka Chopra). The story revolves around Meghna Mathur, an aspiring fashion model it follows her transformation from small-town girl to supermodel, the Indian fashion industry and the careers of several other models.