ETV MP is a family entertainment channel that mirrors the cultural ethos and spirit of Maharashtra through a range of unique differentiated content created to redefine the family viewing experiences. Pioneers of the Marathi Mass Entertainment genre, ETV MP is the first to experiment with new homegrown non-fiction formats that revolutionized the Marathi Television space. ETV MP has also had a glorious run with its successful shows. And the success continues with its flagship shows moving towards the next echelon of growth, with the launch of landmark programming setting a new bar for scale and grandeur on Marathi Television. It airs shows such as Asa Saasar Surekh Bai,
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